Zaya’s redesign for its snack brand, Zaytas, leans into a crisp, typographic system.

MELT Design swaps the old clinical blue-and-white look for a lineup that feels pulled from vintage pantry staples and early print ephemera with big letterforms, confident spacing, and a palette that channels grocery-aisle optimism. The brand identity reads more like a playful food magazine than a typical better-for-you snack.