Wine and champagne may be rooted in tradition, but today’s packaging proves the category is not lacking character. The bottles and even secondary packaging are built for celebration, yet they’ve also become a place for designers to push past the expected.

Some brands lean into quiet elegance with refined typography and minimal forms, while others adopt color, graphic illustration, and storytelling that unfold across the labels. From sculptural bottles to unexpected aesthetics, wine and champagne design continue to show how even the most traditional products can feel new.

We’ve rounded up past standout DIELINE Award winners and notable projects that capture the adventurous, creative spirit of the category—and don’t forget to enter your work for the upcoming 2026 Awards season.