Behind water, tea is the most consumed beverage on the planet, and just like soccer, it isn’t nearly as popular in the United States as in the rest of the world. 

Arjun Narayen grew up drinking tea and decided he could get Americans excited about the beverage he loves, so he left the corporate world (which included stints at Spotify and Facebook) to start Raazi Tea. Enlisting the talented folks at Wedge for packaging and branding design, Raazi conveys a romantic spirit influenced by the thousands of years of tradition behind steeping cups of tea.