EEZ Co. Shifted From A Small, Product-First Brand To A Bold Wellness Leader

Published

October 23, 2024

Filed under

Beauty & Health Packaging, Food Packaging

Momeez Choice was a $10M+ brand with a strong retail presence but lacked a scalable identity. It was seen as a niche ”mom brand,” limiting its potential to compete in the larger wellness space. They needed a full rebrand to expand beyond parents and position themselves as a category leader.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover