The old packaging for Korshags relied on dark, heavy colors and uninspired layouts that did little to stand out. Pond Design stripped away the expected and replaced it with a bold, fresh look. The pale yellow background instantly brightens the seafood aisle, while oversized typography captures attention.

The fish itself takes center stage, framed against minimal design elements. The layout is clean, straightforward, and easy to navigate. Playful yet refined color blocks differentiate flavors, making it effortless to pick a favorite. This redesign makes seafood a little more whimsical but still through minimal design cues.