The nonalcoholic category is growing at a frenzied pace, but if it’s missing anything, it’s a sparkling beverage that can replace a high-end bottle of champagne. 

Society De La Rassi’s packaging, crafted by Blurr Bureau, reimagines luxury for the nonalcoholic category. The design features elegant typography paired with a striking red rectangle, dubbed “The Portal,” as its signature element. Premium materials like uncoated paper and embossed textures add a sophisticated, tactile experience that represents the high quality of the product.

Taking cues from brands like Veuve Clicquot and Dom Pérignon, the identity positions itself confidently, standing as true competition rather than a compromise. Caitlin Kennedy Bradley, Creative Director of Blurr Bureau, answers a few questions about the design process and strategy below.