The people seem to be yearning for simplicity lately, and who could blame them? We live in exhausting times with distractions and reasons to be anxious popping up left and right. A palpable desire for a break from the noise seems to be figuring especially large in the world of coffee branding, which has been going in a very pared-down, zen direction.

Outline strikes the balance between swirly maximalism and more grounded, low-key aesthetics with their work for the craft coffee brand Kloo. While their gorgeous flask of concentrate is decorated with a stylish, frenzied squiggle reminiscent of a caffeine buzz, it comes in a calming, no-nonsense aqua box that only communicates the most essential information. We love how the funky little hook on the K in Kloo calls back to the wavy logo!