Live Soda’s packaging refresh, courtesy of Wedge, brings a bold, confident approach to the probiotic soda space.

While most gut-friendly sodas lean into wellness cues, or overly bubbly personalities (i.e., the Olipops and Poppis of the category), Live embraces the lasting power of classic soda branding with its oversized typography and unapologetic use of color.

The logo takes over the can, giving it a nostalgic feel that’s more at home in a vintage diner than a health food aisle. The letterforms are thick, with a balance of curves and sharp edges that make it feel both playful and assertive. Live Soda carves out its own lane, feeling refreshingly unbothered by the trends around it.