Reinventing The Visual Identity of Hartridges’ Traditional Soft Drinks

Published

February 8, 2025

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The Brief

To reinvent the visual identity of Hartridges, the UK’s oldest independent soft drink company. With a rich heritage dating back to 1882 and still family-owned (Ed Hartridge is the 5th generation owner!), the objective was to create a fresh, contemporary look that celebrates the brand’s storied past while appealing to modern consumers. The new design needed to stand out in a competitive market and reflect the natural, high-quality ingredients of Hartridges’ beverages.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover