Sometimes design can be the result of deep thinking or weighty concepts—something that requires a double-take or extra thought to understand its full power. Let’s be real though—a lot of the most enduring and enjoyable designs go straight for dopamine. There are great, easy ways to do this, like making things colorful, shiny, or tiny, but one of the absolute best ways to make a memorable, joyful design is to make a thing that looks like another thing.

Meteorito hits a double whammy with their extremely cute design for Tomatier Snack’s cherry tomatoes: it looks like a little tomato with its smart red box and green, leafy tabs—and it looks like a little guy! Who doesn’t love a little guy? Both sides of this charming design feature a cute red tomato monster with sharp teeth, big eyes, and a visibly strong appetite for… its smaller tomato brethren? Uh, don’t think too hard about that part, maybe.