From the Emmy award-winning series The Bear to New York Times best-selling cookbooks, Matty Matheson has made a name for himself as a culinary legend who knows how to add a whole lot of flavor to whatever he cooks. Now, with Matheson Food Company, he’s serving his bold and punchy tastes to pantries across Canada.

To translate his vision into a timeless brand with bold shelf appeal, Matheson worked with design agency Wedge to design memorable and dynamic packaging that authentically reflects the celeb chef.