Wedge’s packaging for Diana’s makes a bold statement with oversized typography and an unapologetic use of color. The deep blue and warm yellow contrast against a crisp white background, giving the seafood brand a strong shelf presence.

The layout leans into a no-frills, straightforward approach, making the product feel high quality while maintaining approachability. The stacked type treatment on the oyster boxes adds a playful rhythm, while the clean, grid-based design of the pouches ensures clarity and impact. It’s simple but effective, rooted in the brand’s four-decade history.

Sarah Di Domenico, Co-Founder and Chief Creative Officer of Wedge, tells us more about how the design came to be below.