BUILT’s Redesign Amps Up The Appetite Appeal

Published

January 10, 2025

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The Background

Packed with collagen protein and coated in chocolate, BUILT has mastered a truly delicious flavor-forward range of “Puffs” and Bars for its fan base. They kickstarted operations as a D2C company but have grown to have a retail presence in Walmart, Sam’s Club and Costco.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover