Wild Was Determined Not To Settle For Simply Reducing Plastic

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Wild Body Wash 2.0, a first of its kind plastic free and refillable body wash. Designed by Morrama, the refill simply drops into the case, the top screws on and it’s ready to go. The refill is made from Vivomer, a material that safely breaks down in soil and marine environments in as little as 6 months. The case itself is made from more than 50% recycled plastic and infinitely recyclable aluminum.

On average, British adults dispose of 312 plastic bottles each year, yet only half of us recycle bathroom packaging, often because it’s unclear whether it can be recycled. Founded in 2019, Wild has made it their mission to eliminate plastic from our bathrooms. The challenge for Morrama was how to create a fully biodegradable refill system that could still contain liquid effectively.