Bloom and Blossom Gets A New Visual Identity Courtesy of JKR

Published

September 23, 2020

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Bloom and Blossom weren’t just content with being a family-focused skincare line-they also wanted to take over the world. Not in the Dr. Evil sense, but they did want to position themselves more as a global lifestyle brand, so they turned to the creative tinkerers that are JKR for a refreshed identity.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.