Keya’s Snacks, designed by Abhishek Desai, makes its point loud and clear: snacks can be bold, bright, and unapologetically fun. The packaging leans hard into high-saturation color blocks with hot pinks and saffron orange.

The illustrated face doubles as brand mascot and shelf-stopper. The type is big, geometric, and confidently spaced, switching between English and Devanagari. It’s not subtle, but that’s the point. These are chips you spot from across the aisle, and probably grab two of.