KAVALERO’s packaging, designed by Brian Males Studio, leans all the way into character, but in a way far different from the cartoony ones we’ve been inundated with. The illustrated face wraps the bottle with just enough intrigue, mustache, red nose, deadpan stare, without compromising legibility.

The typography plays a supporting role, nestled inside a cup silhouette that doubles as a mouth. Every detail earns its space, from the tattoo-style ingredient banners to the crisp black-and-cream palette. It’s bold, graphic, and unmistakable from across a bar. You’ll remember it, whether or not you remember the night.