Machoman Monastrell’s label, designed by M A B A, is designed like a vintage circus poster crossed with a character sketch. Printed on textured kraft paper, it features an illustrated strongman, only complete by a striped shirt and tattooed arms, centered among dense blocks of serif type and hand-stamped details.

The mix of Spanish and English, paired with numerical stamps and an off-register print effect, gives it a zine-like charm. “Machoman” is set in bold, condensed all-caps at the bottom; it’s a bottle full of character and charm.