Byerlee Design is behind the packaging for Baterista, a wine with a label that feels mysterious but also approachable.

At the center of the design sits a drum, inspired by the unexpected similarities between drumming and the natural cycles of organic farming. The dark label paired with the rich gold foil and the circular design almost hypnotizes you, drawing you in, begging you to want to learn more. It’s not overdone, but invites the consumer to slow down and learn more about what’s inside the bottle.