Up here in the northern hemisphere, it’s prime bike riding season, and Branded helped legendary British bike company Brompton tap into the spirit with better packaging than ever. Their new boxes emphasize waste reduction, with sustainable materials and a minimal use of plastic.

The look is both understated and high-quality, emphasizing accessibility with intuitive instructions and straightforward illustrations that leave out any guesswork. While heavy machinery can be intimidating to newbies, this kind of thoughtful approach to a beloved way of getting around makes it feel eco-friendly and easy to understand.