Circle’s bottle, designed by Bulldog Studio, turns play into packaging. The matte black glass has a sculptural silhouette that feels part game piece, part collectible.

Embossed typography wraps around the body with quiet precision, while neon-colored silicone rings stack along its base, adding a kinetic pop that hints at interaction. Each ring is labeled with point values, making the design both tactile and playful, a literal invitation to “drink and play rule-free.” It’s packaging that doesn’t just hold a drink, it hosts the game.

Carles Sala, CEO of Bulldog Studio, shares more about the design process below.