I’m not one to make a bet, but I’m willing to put good money down on the fact that somewhere in your kitchen lies a box of plastic wrap. The omnipresent plastic wrap, also dubbed Saran Wrap, was discovered in the early 1930s and has seen little change since its development into a kitchen accessory in the late 1940s to prevent food spoilage.

If we think about the evolution of automobiles or personal computers over the past decades, the changes have been mountainous, yet, the plastic wrap category has essentially been at a standstill.