Magenta was Pantone’s color choice of the year, but as we’re leaping into March, we’ve found a new color leading the charge. From category to category, we’re now starting to see orange as the primary go-to hue. We’ve seen it in skincare, healthcare, gin, and the list goes on and on.

If anyone is a color expert, it’s Stuart Semple, so it makes sense that his newest color has just been released into the wild. Known for his art materials and innovative color creations, Semple has just unveiled the “Orangiest Orange Potion.”