Innovite’s packaging, designed by zwqy, goes all-in on playfulness and movement. The bright green, stackable modules snap together like building blocks, signaling growth and progression. The rocket-like silhouette is toy-like, cleverly echoing the brand’s focus on step-by-step nutrition.

Clear, bold typography and minimal iconography keep things easy to understand despite the bold shape. The color choice and form make it look alive, sparking curiosity while also emphasizing function. It’s packaging that makes you want to pick it up and build something.