C&S Wholesale Grocers, a supply chain solutions and wholesale grocery supplier, serves over 7,500 independent supermarkets and customers with over 100,000 SKUs. “Best Yet” often functions as its customers’ house brand.

Recently, C&S enlisted the design agency Pearlfisher to refresh Best Yet’s brand identity. Pearlfisher was brought in to breathe new life into the private label, and they developed a flexible system with comprehensive guidelines and brand assets encompassing over 10 product categories and 1,800 SKUs. The Best Yet product range includes a diverse selection of essentials, including pantry staples such as dry pasta, bottled water, canned tuna, candy, frozen fruit, cheese, and cleaning supplies, among many other items.