Niul Cosmetics tapped Polar, Ltda. to rethink how liquid soap can live on the shelf. Instead of a plastic pump, the brand’s “Sabonete Líquido” comes in aluminum cans. The typography is loose and flowing, paired with oversized geometric color blocks that create quick scent recognition. Metallic finishes highlight the recyclable messaging while keeping the layout sharp and uncluttered. It’s chaos packaging, but still feels like it belongs among classic soap packaging systems.

Ronaldo Arthur Vidal, Founder & Creative Director of Polar shares more below.