What happens when you remove the simple, unadulterated joy of unwrapping a chocolate?

The post The UX of Christmas Chocolates: What Cadbury’s Roses Forgot About the Unwrapping Ritual appeared first on DIELINE.

JusRol’s rebrand is all about high-impact clarity. Olio Studio focuses on a chunky, almost hand-painted logotype that nods to 70s food packaging and weekend baking ads without overdoing it on the nostalgia.

The post JusRol Rebrand Serves Up Packaging That Really Takes the Cake appeared first on DIELINE.

Black Creek’s refresh leans into the American roadside tradition with big, confident letterforms, a barn illustration, and a layout that feels like it could have been pulled from vintage feed-store signage.

The post Black Creek Gets a Sharp New Packaging System From Chase appeared first on DIELINE.

KoKoA’s packaging is all about the oversized letterforms stretched across the wrapper like a billboard and a vertical flavor strip that looks like a ticket.

The post KoKoA Breaks the Mold on Chocolate Design appeared first on DIELINE.

The wild Marty Supreme marketing behemoth rolls on with an IRL limited-edition Wheaties box.

The post The Breakfast of Ping Pong Champions? Chalamet’s ‘Marty Supreme’ Gets His Own Wheaties Box appeared first on DIELINE.

If loneliness were an ice cream flavor, what would it taste like? Aida Pioneer says it's likely blueberries and violets.

The post What If Ice Cream Flavors Were Actually Moods? appeared first on DIELINE.

Hafood’s mooncake packaging by Meow Meow features dragonflies, lotus blooms, and arched latticework that echoes stained-glass panels.

The post Stained-Glass Window or Mooncake Packaging? Illustrator Meow Meow Asks, ‘Why Not Both?’ appeared first on DIELINE.

Extra Gum releases Ritual Packs, a tactile-heavy study companion.

The post Extra Gum’s ‘Ritual Packs’ Inspired By Good Studying Habits appeared first on DIELINE.

Suntory’s winter-limited Horoyoi cans lean straight into knitwear nostalgia, wrapping each flavor in graphics that mimic hand-stitched patterns.

The post Suntory Slips Into Sweater Season with Limited-Edition Can Designs appeared first on DIELINE.

Magma Hot Sauces gets a packaging system that feels ripped from a late-’70s gig poster or a cult-classic grindhouse title card. It's loud, graphic, and impossible to ignore in all the best ways.

The post Magma Turns Up the Heat on Hot Sauce with Fiery Design Flair appeared first on DIELINE.