Last year, Not Beer launched as an electrolyte-loaded sparkling water Ready-To-Drink (RTD) with branding that parodies traditional macrobeers like Budweiser. The world of edgy water seemed to have enough room for another brand besides the immensely successful Liquid Death.

Now, Not Beer has extended its NA reach with a sub-brand called “Not Beer Vibed.” This new venture goes beyond fizzy water, adding natural fruit flavors and hemp-based THC and CBD, capitalizing on the low-dose cannabis seltzer trend, which some seem to think is going flat.