Proxies Packaging Pops the Can on Boring Nonalcoholic Design

Published

December 1, 2025

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Proxies uses spare lettering and stacked circles that are reminiscent of midcentury labels, designed by Martha. The can is clear, instantly, with generous white space and confident color blocking. It sidesteps wellness clichés, which is entirely refreshing within the non-alcoholic space.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover