Inspired by vintage bait packaging, Identity Works marries fishing and beer with Lucky Bait.

The post Identity Works Reels In a Winning Beer Can With Lucky Bait appeared first on DIELINE.

Snask delivers an extensible, adaptable brand identity for 5MAN that can be consistently applied across new brews.

The post Snask’s 5MAN Refresh Is Artful, Utilitarian, and Charismatic appeared first on DIELINE.

When the adults (and PBR) get their hands on 6-7, you know that's the death knell for any piece of slang.

The post That’s a Wrap On 6-7, Folks: PBR Announces Pack Inspired By The Phrase appeared first on DIELINE.

LOVE’s refresh for Sol keeps the brand’s sun-soaked attitude intact while just sharpening every visual cue.

The post Sol’s Redesign Let’s the Sunshine In appeared first on DIELINE.

Birra Castello’s identity leans on a single oversized C that functions almost like industrial signage.

The post ‘C’ is for Beer: Auge Design Brews Up a Bold Identity For Castello appeared first on DIELINE.

Audas packaging, designed by Quatre Mains, leans into oversized typography that utilizes chunky letterforms stretching across a bright red label.

The post Audas Lets the Letters Loose With Scene-Stealing Bottle appeared first on DIELINE.

If Americans are drinking less, does that spell fewer alcohol-related clients and less work for branding and packaging designers?

The post Americans Are Drinking Less: How Should Drinks Agencies React? appeared first on DIELINE.

Doublenaut’s design for Bellwoods Brewery’s Diff Diff Same IPA plays with rhythm and repetition the same way the name does.

The post Bellwoods Brewery’s Diff Diff Same Nails the Art of Craft and Contrast appeared first on DIELINE.

Standing at just 12 millimeters tall, no bigger than a grain of rice, Carlsberg has made the world's smallest beer bottle.

The post So Why Did Carlsberg Make the World’s Smallest Beer Bottle? appeared first on DIELINE.

Gold Bar whiskey debuts its first RTD, and it's a golden tribute to Joe Montana and the 49ers' run in the 1980s.

The post Thirst’s Double Gold RTD is an Homage To Joe Montana-Era 49ers appeared first on DIELINE.