DIELINE https://thedieline.com/ The Leading Source for Packaging Innovation and Insight Fri, 19 Dec 2025 21:50:52 +0000 en-US hourly 1 https://i0.wp.com/thedieline.com/wp-content/uploads/2024/04/dieline-favicon.png?fit=32%2C32&quality=65&ssl=1 DIELINE https://thedieline.com/ 32 32 218830623 Shelf Life 092: 2025 in Review  https://thedieline.com/shelf-life-092-2025-in-review/ Fri, 19 Dec 2025 21:50:06 +0000 https://thedieline.com/?p=550168

Scroll on to see my favorite Shelf Life articles from 2025, in no particular order. 

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]]> 550168 DIELINE’s Top 50 Most Read Articles of 2025 https://thedieline.com/dielines-top-50-most-read-articles-of-2025/ Fri, 19 Dec 2025 15:25:43 +0000 https://thedieline.com/?p=548378

What were DIELINE's biggest stories of the year? Take a gander.

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]]> 548378 Designers On Their Favorite Packaging of 2025 https://thedieline.com/designers-on-their-favorite-packaging-of-2025/ Fri, 19 Dec 2025 14:21:22 +0000 https://thedieline.com/?p=549716

Once again, it's time to check in on what your favorite designer's favorite designer has been up to. That's right - we've asked a handful of designers what their favorite projects of 2025 were.

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]]> 549716 Vaskapu Wine Bottles Up a Clever Label System https://thedieline.com/vaskapu-wine-bottles-up-a-clever-label-system/ Fri, 19 Dec 2025 13:36:52 +0000 https://thedieline.com/?p=549456

Kazsik’s design for Vaskapu strips wine packaging down to a graphic system. The angled labels feel like a new take for wine,

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]]> 549456 Ipsa’s Holiday Packaging Ditches Seasonal Tropes and Opts For Whimsy https://thedieline.com/ipsas-holiday-packaging-ditches-seasonal-tropes-and-opts-for-whimsy/ Fri, 19 Dec 2025 13:34:58 +0000 https://thedieline.com/?p=548941

Ipsa’s holiday packaging, designed by Bangal Dawson, leans into a bright confidence that feels deliberately at odds with what we typically expect from seasonal releases.

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]]> 548941 Identity Works Reels In a Winning Beer Can With Lucky Bait https://thedieline.com/identity-works-reels-in-a-winning-beer-can-with-lucky-bait/ Fri, 19 Dec 2025 09:19:00 +0000 https://thedieline.com/?p=550004

Inspired by vintage bait packaging, Identity Works marries fishing and beer with Lucky Bait.

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]]> 550004 Pucko Gives Chocolate Milk a New Look You Can’t Cry Over https://thedieline.com/pucko-gives-chocolate-milk-a-new-look-you-cant-cry-over/ Thu, 18 Dec 2025 14:00:21 +0000 https://thedieline.com/?p=548954

IW Agency strips Pucko back to its most recognizable assets and turns them up a bit. In the new design, the chunky, slanted wordmark sits inside a flat orange circle, instantly legible at arm’s length.

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]]> 548954 Niulanshan Erguotou Builds the ‘Temple of Heaven’ https://thedieline.com/niulanshan-erguotou-builds-the-temple-of-heaven/ Thu, 18 Dec 2025 13:58:11 +0000 https://thedieline.com/?p=549653

Niulanshan Premium Pure Grain Erguotou, designed by Tiger Pan, updates a category stuck in visual autopilot.

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]]> 549653 The UX of Christmas Chocolates: What Cadbury’s Roses Forgot About the Unwrapping Ritual https://thedieline.com/the-ux-of-christmas-chocolates-what-cadburys-roses-forgot-about-the-unwrapping-ritual/ Thu, 18 Dec 2025 11:12:00 +0000 https://thedieline.com/?p=549771

What happens when you remove the simple, unadulterated joy of unwrapping a chocolate?

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]]> 549771 5 Studios & Agencies To Watch in 2026 https://thedieline.com/5-studios-agencies-to-watch-in-2026/ Thu, 18 Dec 2025 06:46:00 +0000 https://thedieline.com/?p=549630

Which agencies and studios are we excited to see more of in 2026?

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